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6 Websites for Keeping Up with Viral Content
By Sida Li Many year-end internet “best of” lists are released during December and January. They’re always interesting reads, and inevitably a couple of things on each list will be new to me. I can...
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Screen to Screen: Brands That Are Taking Social Full Circle
By Carrie Tylawsky More and more often we are seeing brands fully integrating their social marketing into their overall consumer-facing strategy. It started slow (a link here, a call to action there)...
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Case Study: AcneFree Sampling Goes Viral!
By Amy Kattan As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other...
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Why Value Trumps Viral
By: Mallorie Rosenbluth Long before the Old Spice Guy and JK Wedding Dance (remember those?) were finding their way en mass to our Twitter streams, Facebook feeds and Good Morning America segments,the...
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HOW TO: Make A Viral Video
By Cara Friedman One question I hear over and over again in the social media industry is, “how do I make a viral video?” As defined by a reliable source (Wikipedia), “a viral video is one that becomes...
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Expand Your Reach Through Film
By Rodney Hazard Could your favorite brand benefit from such a service? Let us know in the comments below!
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3 Ways Brands Can Take Selfies
By Keith Murray But first…LET ME TAKE A SELFIE. If you search #selfie on Instagram, you will find over 100 million pictures. It’s safe to say that this trend is all the rage. But how can a brand use...
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3 Reasons Why the ALS Ice Bucket Challenge Has Been a Viral Success
By Alex Benton Chances are that you’ve logged in to your Facebook, Twitter or Instagram account recently and encountered a video of a friend or celebrity dumping a bucket of ice water on their head....
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How Brands Can Communicate Through Emojis
By Danielle Eckert The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends....
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The Extreme Danger With Viral Marketing You Must Avoid
By John Kultgen Let me tell you about the latest “viral trend” and why most brands should stay out of it. If you haven’t heard, #AlexFromTarget is a meme that has turned very controversial. I’ve chosen...
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